Exactly what are you doing on Tinder? Impression management for a matchmaking app that is mobile

Exactly what are you doing on Tinder? Impression management for a matchmaking app that is mobile

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Cellphone applications that are dating as Tinder have actually exploded in appeal in the last few years. On Tinder, impression administration starts with a inspiration to down load the application, the decision of one’s profile photos and an evaluation regarding the objectives of prospective Tinder matches. These procedures take place in a technologically mediated environment of paid off cues and increased control, neighborhood proximity and a lower filtering process. My focus in this paper is it very first phase of impression administration, which is composed of both impression inspiration and impression construction. Especially, exactly what are the pre-match impression management methods of Tinder users? We present the results of interviews with Tinder users into the Netherlands. Individuals had been recruited with a Tinder profile that promoted the research utilizing the University emblem and a quick description. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly exactly just how users evaluated their prospective matches.

Outcomes reveal users’ motivations for making use of Tinder are priced between entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so that they can present a perfect yet authentic self, and opted for as an example of not merely one’s desirability but additionally of other indicators such as for example training degree. Tinder users ‘swipe’ not just browsing of individuals they like, but in addition for clues on how to provide on their own so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still under-researched part of inquiry.


Whether searching for a passionate romance, trying to find a partner, or wanting a laid-back encounter, men and women have very very long developed types of presenting by themselves into the many appealing solution to possible lovers. Mediated opportunities to get in touch with other people have actually developed from magazine adverts to teletext to online dating internet sites, while the latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face plus in mediated kinds. Before a primary date, a guy shaves, is applicable cologne, and dresses in the best. On Tinder, a female selects a picture that is attractive of as her primary picture. In a digital environment, as in true to life, impression management begins ahead of a face-to-face conference and even ahead of interpersonal interaction. On Tinder, this impression management starts with selecting one’s profile pictures. It continues in what Leary defines as impression monitoring: ‘For visitors to take part in self-presentation, they need to monitor, at one degree or any other, the way they are increasingly being sensed and assessed by other people’ (1995, p. 47). Tinder users repeat this christian mingle by evaluating the objectives of prospective matches.

There clearly was research that is tremendous self-presentation and relationship within the last few ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating internet sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking app aimed toward males looking for males (Birnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are growing on Tinder individual knowing of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due mainly to problems of reduced cues and increased control, regional proximity, and a filtering process that is reduced. These problems are going to be explained in detail into the coming part. First, we offer some information on Tinder.


Though dating internet sites nevertheless take into account the market share that is largest, 1 dating apps have actually increased in appeal in the last few years. When compared to dating internet sites, dating apps ask users to produce restricted information for prospective matches, particularly, lots of pictures plus an optional amount that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating sites since it is a location-based relationship platform available just as being a mobile software. Further, Tinder will not ask users to answer compatibility concerns and will not enable step-by-step filtering techniques, features typical to websites that are dating. On Tinder, the very first impression users have of a prospective match is her/his primary profile picture. If your user is interested in seeing more, s/he can touch the profile, that may expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a match that is potential. In the event that right swipe is shared, it really is a match, and Tinder enables users to talk in the application.

Tinder premiered in October 2012 and it has accomplished popularity that is global. This has a lot more than 50 million users that are global 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times each day and invest between 7 and 9 moments swiping during a solitary session. Ladies browse pages for 8.5 mins at any given time versus 7.2 for guys (Bilton, 2014 ). Into the Netherlands, there have been a believed 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). A romantic partner online is not though the app itself is relatively new, the concept of meeting. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 50 % of these met on internet dating sites. 4

My inspiration for conducting this research, presented as an investigation question, is always to explore: which are the pre-match impression administration techniques of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first current considerations that are theoretical followed closely by a description associated with interviews We carried out with Tinder users. Interview analysis is accompanied by a summary and conversation.


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